Selling Homemade Cakes Online

By Janice C. Lim

Do you have what can be called a ‘baker’s Midas touch’? Does every bit of sticky dough, every sprinkle of snowy flour, every dash of confectioner’s sugar, every last swirl of icing turn into gold as soon as you’re finished with it? Do your friends constantly praise the scrumptious cakes you come up every birthday, Christmas or holiday – and do your children, along with theirs, can’t help sticking their little fingers in for a taste of your heavenly icing? Then you just might have what it takes to start an online cake selling business! Selling homemade cakes online not only requires that special talent in cake-making, but also in marketing your products online!

What would be the advantages of having an online cake selling business? The biggest thing would be the definite lessening of needed capital just to start the business. Imagine: no need to rent a place to set up your own walk-in bakeshop – all you need for the business would be your personal kitchen at home, with your existing ingredients and tools. Of course, to keep an edge over the competition, you may have to buy more efficient equipments for your baking needs, and better, higher quality ingredients for your future cake sales. Starting out selling cakes online is definitely more cost-efficient than setting up your own bakery.

After ensuring that you have everything ready and waiting for cake orders, then it would be best to plan out and accomplish your homemade cake website. This would be where your future clients log in to preview all your available cakes and other goods. You don’t have to hire a professional web designer for your website – but make sure that the site is easy to navigate and the pictures available are not only attractive, but also accurate. It wouldn’t do your business any good if the finished, delivered product is very different, and worse, inferior to the pictures on the site. Allowing this to happen greatly decreases your business’ credibility and even your future clients.


Clients and cake buyers nowadays have learned to effectively utilize the breadth and width of the Internet’s uses, especially in online shopping. Think about it: it’s definitely way easier for them to pick one from the cake pictures on the website and place an order. Everything’s finished in just a matter of minutes, unlike if they had to travel out to the town or city bakery just to order a cake. In your case, however, if you’re limited to close by orders, then there’s no problem in delivering them personally home after you finish. Delivering to farther places might require you to strike a deal with a delivery company.

Working and enjoying at the same time is often a difficult feat, but with the right balance, you can just make money out of the activities you love doing. An additional tip can be to take personalized orders, complete with the client’s requests and suggestions. Doing so will establish more rapport between you and the client, possibly enabling him/her to come back for more, and telling his/her friends about your exceptional service. Well, make sure that your cakes are exceptional too. This way, ordering your cakes online will be a happy experience for your client too.

About the Author: Metrocakes a leading bakery in Singapore retailing innovative

Mini Cakes

, provides

Cake Delivery

and the convenience of ordering

Cakes Online



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